In today's fast-changing world, especially in business, keeping up is a challenge. Just last year, Generative AI completely changed how we think about the economy. Add to that the constant developments in geopolitics, technology, and the stakeholder demands, and it is clear how quickly things are moving.A couple of years ago, as an external lecturer at the University of Amsterdam, I was contacted by some colleagues who realised that most of the strategy textbooks used in class weren’t keeping up with these changes. 

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