Redefining Monaco’s Role in the Digital World through Blue Ocean Strategy
When I started my Executive MBA, I knew that my final project would focus on Blue Ocean strategy. I read the book, co-authored by two INSEAD professors, back in 2005. Doing an EMBA fifteen years later, in the place where the framework was first developed, had a special meaning to me. However, I did not simply want to apply the framework to a company.