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  1. Chinese Culture Week at INSEAD

    National weeks have always been an INSEAD tradition, and we were honoured to have been selected to host the cultural week this year. During the week of May 17th, we hosted Chinese Culture Week and presented the diverse elements that China has to offer, including food, dance, calligraphy, costume, travel, business culture, and society.
    • Read more about Chinese Culture Week at INSEAD
  2. Redefining Monaco’s Role in the Digital World through Blue Ocean Strategy

    When I started my Executive MBA, I knew that my final project would focus on Blue Ocean strategy. I read the book, co-authored by two INSEAD professors, back in 2005. Doing an EMBA fifteen years later, in the place where the framework was first developed, had a special meaning to me. However, I did not simply want to apply the framework to a company.
    • Read more about Redefining Monaco’s Role in the Digital World through Blue Ocean Strategy
  3. Demystifying Chinese Business Culture Through the INSEAD Capstone

    As a former Chinese business journalist, I’m pleasantly surprised by how realistic the INSEAD Capstone simulation captured the subtle culture of the Chinese business world. This intensive three-day project has taken me on a reflective journey, putting my former on-the-ground observations into context and deriving new inspirations on where Chinese culture meets the global scene.
    • Read more about Demystifying Chinese Business Culture Through the INSEAD Capstone
  4. First Hundred Days

    During my MBA at INSEAD, one of my favourite courses was “Your First 100 Days”, a pretty realistic simulation of managing a growing company during, well, your first 100 days in a new leadership role. The course did not leave me disappointed.
    • Read more about First Hundred Days
  5. Ode to Ortega, Role Model for Resilience and Strength

    A few weeks ago I attended a Process and Operations Management lecture, where Professor Florin Ciocan depicted the Inditex operating model and honored its founder,
    • Read more about Ode to Ortega, Role Model for Resilience and Strength
  6. From Professional Drumming to INSEAD

    When I look back on my adult life so far, there is one moment that marks the beginning of a journey that brought me to INSEAD.
    • Read more about From Professional Drumming to INSEAD
  7. The 5 Things I Learned by Doing a Multi-dimensional Career Switch After My INSEAD MBA

    In December 2019, when I was packing my bags to start my MBA at INSEAD and COVID-19 was still mostly unheard of, I would have never contemplated that by the following year, I would be starting a new role, in a new industry, and in a new geography after such an eventful and uncertain year. After graduating and obtaining my MBA in December 2020, I ultimately switched from Consulting in Brazil, to starting a new exciting chapter of my career in Investment Banking in London.
    • Read more about The 5 Things I Learned by Doing a Multi-dimensional Career Switch After My INSEAD MBA
  8. How to Write Amazing Emails

    1. Keep it short. Most people are busy. They would watch Netflix, rather than read emails. Brevity = Gold; use the subject line effectively. 2. KISS (Keep it simple, silly) People would read your email once (that's it). If they understand it, great, else they would move on. Don't become a living embodiment of the Oxford dictionary. 3. Structure
    • Read more about How to Write Amazing Emails
  9. 5 Simple Habits That Can Make You Great at Networking

    1. Reading/absorbing knowledge - If you are well read, you would have a ton of stuff to talk about on a range of topics. - This makes you interesting; others would enjoy your company more.2. Smiling - If you genuinely smile, people connect with you better. - This acts as a wonderful ice breaker and makes people comfortable instantly.3. Speaking at a slower pace - Most of us tend to speak very fast. - If you can slow down your pace, people would understand you better.
    • Read more about 5 Simple Habits That Can Make You Great at Networking
  10. In The First Row

    I have always been grateful for the high-quality education that my professors provided to me throughout my childhood and early adult life, despite the limited resources and difficult conditions they faced in Brazil. Frankly, I wouldn’t be the person that I am today without their teachings. Until recently, I thought that gratitude was all that I could offer to them for helping me build my future and showing me that education is one of the most efficient ways to reduce inequality.
    • Read more about In The First Row

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