According to the 2018-2019 Global Entrepreneurship Monitor (GEM) report, 78.7% of the U.S. population believes that entrepreneurs are held in high regard, and the country has had a record-breaking boom cycle since 2010. Despite these promising numbers, only about 10% of startups last longer than 10 years.

What makes the difference between a company’s success or failure? Here’s what you need to know to ensure your business’s success.