National Week: Promoting Your Own Country at INSEAD

Dongming Wang

At INSEAD, we embrace every culture and provide opportunities for everyone to explain their backgrounds and perspectives. The renowned National Weeks are held during our MBA Experience, allowing our cohorts to discover each others' cultures.

And to promote Chinese culture on campus, we had our Panda Week Campaign.

Not only did we share insights on doing business in China, we also shared food, dance, joy and love.

From this experience, I learned how to communicate effectively, organise marketing campaigns, develop a branding strategy and enhance a brand image. I am extremely grateful to have been a part of the Panda Team, as I learned quite a lot from the experience. 

And, at the same time, the event enabled me to make some new friends: work hard, play hard!

I would really like to thank the Panda Team as well as all those who participated in the filming of our video: our MBA '19D classmates, our professors, career coaches and student life officers.

Check this video to discover what happened during our Panda Week Campaign, or watch it here on YouTube.