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Tag: Tagname

Blue Ocean Strategy in MBA Education

Learn how Blue Ocean Strategy, created by INSEAD Professors W. Chan Kim and Renée Mauborgne, is being adopted in over 1800 universities around the world. In MBA education, in particular, students learn how to break away from the competition and create new market space in the real business world through a series of concentrated BOS courses. Here is what faculty and MBA students have to say.
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