When I started my Executive MBA, I knew that my final project would focus on Blue Ocean strategy. I read the book, co-authored by two INSEAD professors, back in 2005. Doing an EMBA fifteen years later, in the place where the framework was first developed, had a special meaning to me. However, I did not simply want to apply the framework to a company.
Learn how Blue Ocean Strategy, created by INSEAD Professors W. Chan Kim and Renée Mauborgne, is being adopted in over 1800 universities around the world. In MBA education, in particular, students learn how to break away from the competition and create new market space in the real business world through a series of concentrated BOS courses. Here is what faculty and MBA students have to say.