You know when you go to a party, and you have a wonderful time? Remember parties?! And then, someone suggests to continue the party at their house. A few friends are getting together for late night snacks. You decide to go. And then you have a lot of fun. In fact, you admit to yourself, you had way MORE fun at the after party than the actual party. There were wonderful people there and you enjoyed REAL conversations with them. That’s it. That’s really it. LinkedIn posts are like going to a party.
When you think of storytelling, you might picture your grandfather on the Ohio River, catching a fish that looms larger with every retelling. Or maybe you picture people gathered around a campfire, swapping tales about their past. In modern life, we tend to believe that storytelling, or at least the concept of storytelling, is old-fashioned. Instead, we want hard facts and statistics that prove our points beyond a shadow of a doubt. The new focus is creating data-driven business strategy.