When you think of storytelling, you might picture your grandfather on the Ohio River, catching a fish that looms larger with every retelling. Or maybe you picture people gathered around a campfire, swapping tales about their past.
In modern life, we tend to believe that storytelling, or at least the concept of storytelling, is old-fashioned. Instead, we want hard facts and statistics that prove our points beyond a shadow of a doubt. The new focus is creating data-driven business strategy.