At INSEAD, the mission of advancing business as a force for good begins in the classroom. A key example is the Master Strategist Day (MSD), a full-day event integrated into the core strategy class. 

• Read more about Master Strategist Day 2024: Crafting Sankara’s Vision for 2030

Embarking on the journey to Master Strategist Day (MSD) was like stepping into a whirlwind of exhilaration and purpose. While clinching victory was undoubtedly a moment of triumph, it was the prospect of weaving innovative solutions with meaningful impact that truly fueled our spirits.

• Read more about Afya on Wheels: Delivering High-Quality, Affordable Healthcare in Underserved Areas in Kenya

South Africa is an awe-inspiring place, often read about but less frequently explored. Through this blog I aim to share my experiences as an MBA participant in the Business For Good (BFG) course at INSEAD in February 2023. BFG is a field-based course during which we had the opportunity to engage directly with an organisation to help successfully execute its strategy. This involved a series of sessions on campus followed by a week of onsite collaboration with the organisation.

• Read more about Empowering Change: My Journey with Unjani Clinics in South Africa

MiracleFeet’s partnership with INSEAD started in 2021 when MBA students gathered for the 10th Master Strategy Day - a competition to create a strategy for MiracleFeet to expand clubfoot treatment in middle-income countries. Since then, the partnership has continued through a follow-on field-based course in INSEAD’s MBA programme called Business as a Force for Good Practicum or BFG. This year, course culminated in a trip to The Gambia. 

• Read more about Wearing the MBA Hat: Propelling Access to Clubfoot Treatment Across Africa

We were all very surprised to learn that the cultural heritage site we would be focused on for Master Strategist Day (MSD) was right in our backyard – the Château de Fontainebleau! While many students walk past it every day, there was much to be learned about the buildings, the gardens, and its history to create an effective strategy for the 21st century.

• Read more about Master Strategy Day 2023: Reimagining the Henri IV Building

I first learned about FMB (Maio Biodiversity Foundation) – a non-profit organisation dedicated to the protection of local biodiversity and ecosystems in Maio, a small island in Cape Verde off the coast of West Africa – in our Organisational Behaviour (OB) class at INSEAD. FMB was also the focus of INSEAD Master Strategist Day in October 2021.

• Read more about Finding the Balance