The TIEMBA offers a unique advantage. It provides a platform to gain deeper insights into the local market dynamics, regulatory frameworks, and cultural nuances that are crucial for success in China.
Nina Lou

Nina Lou

Nationality/Passport: Chinese Year of graduation: 2025 Current Role: CFO, Unity China JV

What is a fun fact or something unexpected about you? 

A fun fact about me is that I'm a gemini with a combination of logical thinking and a passion for life. I find it fascinating how my dual nature allows me to approach situations from different perspectives, balancing analytical reasoning with creativity and adaptability. 

The dual nature allows me transfer from consumer goods business to internet business, from beverage to cosmetics and cool lifestyles, from start-up to pre-IPO organisations.

Tell us about yourself, and how you got to where you are today both on a professional and personal level?

On a professional level, I began my journey working at Coca-Cola, where I gained a solid foundation in finance and business operations. This experience provided me with insights into the FMCG industry and honed my financial acumen. 

However, I soon realised my passion for exploring new ventures and taking on unique challenges.

Driven by this desire, I joined Monster Energy, an iconic brand known for its association with extreme sports and exciting events. My role there was pivotal in setting up Monster Energy's presence in the Chinese market. It was an exhilarating experience, as I not only navigated the complexities of entering a new market but also had the opportunity to immerse myself in the dynamic energy drink culture.

Following my time at Monster Energy, I transitioned to the online travel industry, specifically with Agoda/ This move allowed me to leverage my expertise in the Chinese market to help establish and grow their business in the region. It was an exciting phase of my career, as I played a key role in shaping their strategy, expanding their customer base, and optimising financial operations.

Continuing my journey, I then joined Dingdong Maicai, a leading online grocery platform, just before its IPO. As part of the management team, I oversaw the overall financial management of the company. This experience provided me with invaluable insights into the fast-paced world of e-commerce and the intricacies of managing financial operations in a high-growth environment.

Currently, I am honoured to serve as the CFO for Unity China, a prominent technology company known for its cutting-edge solutions in interactive real-time 3D content. 

In this role, I am responsible for overseeing the financial strategy and operations for the China market. 

It is an exciting and challenging position, as I navigate the dynamic tech landscape and contribute to the company's growth and success.

On a personal level, I believe in maintaining a balanced and fulfilling life. I prioritise spending quality time with my loved ones, engaging in activities that nourish my mind and body, and continuously seeking personal growth. Throughout my journey, I have embraced new challenges, cultivated a mindset of curiosity and adaptability, and fostered strong relationships with colleagues and mentors along the way.

The combination of my professional experiences, from working in established multinational corporations to venturing into entrepreneurial environments, has shaped me into a versatile and dynamic professional. These experiences have not only provided me with a breadth of industry knowledge but have also strengthened my leadership abilities, strategic thinking, and adaptability to diverse business environments.

What led you to decide to pursue a TIEMBA, and why did you choose INSEAD in particular?

Global exposure: One of the main reasons I chose the TIEMBA programme is the unparalleled global exposure it offers. INSEAD is renowned for its international focus, multicultural environment, and diverse student body. This global perspective is crucial in today's interconnected business landscape, where understanding different markets, cultures, and business practices is essential for success. 

The TIEMBA programme provides me with the opportunity to interact with a truly global cohort, learn from their experiences, and develop a global mindset that will be invaluable in my future endeavours.

China focus: As someone deeply rooted in the Chinese market and with extensive experience in helping multinational companies establish and grow their presence in China, I recognised the importance of further deepening my understanding of China's business landscape. 

The TIEMBA programme's partnership with Tsinghua University, one of China's top educational institutions, offers a unique advantage. It provides a platform to gain deeper insights into the local market dynamics, regulatory frameworks, and cultural nuances that are crucial for success in China. 

The programme's China focus aligns perfectly with my career trajectory and will enable me to make a more significant impact in the Chinese business context.

Bridge between East and West: The TIEMBA programme acts as a bridge between the East and the West, combining the strengths and perspectives of both Tsinghua and INSEAD. 

This bridge is particularly appealing to me as it allows me to leverage my knowledge of the Chinese market while gaining a broader international perspective. 

The programme's curriculum, faculty, and network offer a unique blend of global best practices and localised insights, enabling me to navigate the complexities of the global business landscape with a nuanced understanding of both Eastern and Western perspectives.

Could you describe your experience so far? The classes, the curriculum, your fellow participants, the professors?

One of the most remarkable aspects of the TIEMBA programme is the opportunity to meet a diverse group of fascinating individuals and form cherished friendships.

Throughout the programme, I have had the privilege of connecting with a remarkable cohort of participants who bring a wealth of experiences and perspectives to the table. Engaging with such a diverse group has broadened my horizons and allowed me to learn from their unique insights. The programme has provided a platform for meaningful interactions, fostering a strong sense of camaraderie and friendship among us.

Building friendships with fellow participants has been an incredibly rewarding experience. We have bonded over shared challenges, exchanged valuable advice, and supported each other in our personal and professional journeys. 

These friendships have become a source of inspiration, motivation, and encouragement as we navigate the programme and beyond. The connections formed in the TIEMBA programme are cherished and have the potential to last a lifetime.

What advice would you give to someone who might be interested in pursuing an INSEAD programme?

Be open-minded: INSEAD is known for its diverse and multicultural environment. Embrace this diversity and approach the programme with an open mind. Be willing to challenge your own assumptions, learn from different perspectives, and explore new ideas. This open-mindedness will enrich your learning experience and broaden your horizons.

Network and make friends: Building a strong network and forming friendships is a crucial aspect of the INSEAD experience. 

Take the initiative to connect with your fellow participants, engage in meaningful conversations, and collaborate on projects. 

Foster a supportive and inclusive community by actively participating in class discussions, group activities, and extracurricular events. The friendships you form during the programme can become lifelong connections and valuable resources for personal and professional growth.