I decided to come and see what INSEAD was really like. It’s turned out even better than I expected.
William Liu
Can you tell us a bit about yourself?
Hello, my name is William, and I’m from a city called Mengzi in southwestern China, near the Vietnam border. I’m currently studying electronic engineering at Central South University in Changsha, and I’m entering my final year of a four-year bachelor’s programme. This is my first time in Fontainebleau, and being here for the Summer School has been an amazing experience.
How did you find out about INSEAD and the Summer School?
A couple of my parents’ friends are INSEAD MBA alumni, and I also know a few people who completed the MIM programme. They spoke very highly of it. Especially how it helped them get into top consulting firms. I’ve been interested in the MIM for a long time, so when I had the time this summer, I decided to come and see what INSEAD was really like. It’s turned out even better than I expected.
What has stood out most during the programme?
The diversity. In China, you rarely meet people from 30+ different nationalities in one place. Here, I’ve been able to work with people from so many cultural backgrounds, and we’ve all got along so well. The programme is also extremely well-organised, and the courses are excellent.
Any particular class or project that was memorable?
Professor Miguel Sousa Lobo’s decision-making class was really inspiring, and the guest talk by Alan Palmer was also outstanding. But the highlight for me was the “First 100 Days” simulation. It felt so real — running a company from day one, making decisions, and seeing the impact play out.
You just don’t get that kind of hands-on experience in a normal university setting.
How have you found Fontainebleau?
It’s a beautiful, tranquil small town, and the weather has been perfect. My top tip: visit the Château gardens. They’re even more impressive than the inside of the Château. And of course, take your time to enjoy the town and make sure to see the INSEAD campus.
Key takeaways from the Summer School?
First, the ability to work and negotiate with people from different backgrounds and cultures is a critical skill in business. Second, the practical skills we learned in class and applied in simulations. The negotiation exercises will be especially valuable for my future career.
Have you made friends here?
Yes, so many. I probably know 90% of the people on the programme, and I plan to stay in touch with many of them.
Your advice for future Summer School students?
Three things:
- Have good English skills. Everything is taught in English, and you’ll want to fully engage in discussions.
- Keep an open mind. Embrace the cultural differences and similarities.
- Be an interesting person who enjoys life. It will help you connect and make the most of the experience.
Would you recommend the programme?
Absolutely. I’ve attended several other Summer Schools, including ones in the UK and China, and nothing compares to this. INSEAD is unique, and you won’t regret coming.
